About

Şebnem has been working in the creative industry for over 25 years. She started off her career in the late 90’s in San Francisco where she worked in Ketchum Interactive and Lot21 Interactive Advertising, two pioneering agencies of the time. During those exciting early years of digital advertising, she had, as an art director, such clients as eBay, Disney, Palm, Amazon, Bank of America, (Sony) Ericsson and Pacific Bell, with which she won a One Show award. In 2002, she returned to her hometown, Istanbul, and found herself on the traditional side of the industry rather than the digital. During those years, Şebnem had creative jobs including ones with the film director/producer Abdullah Oğuz, Pars/McCann Erickson advertising agency, and several one-on-one clients. In 2008, she co-founded a creative studio in Asmalımescit, Istanbul, and as a creative director had mutually fulfilling and fruitful long-term projects for 15 years with such clients as Atos, Gymboree Play&Music, Lineadecor and OverGame.

Şebnem holds a BA in Communication from UPenn and a BFA in Advertising Design from Academy of Art University. Her first book, a collection of 20 short stories in Turkish, was published in August 2022. Both in advertising and writing short stories, she has been passionate about telling meaningful stories, connecting with people and creating ripple effects.